Good Evening!
I want to go ahead and steamroll a very common technique that is used in the MLM and network marketing industry. I'll be dismantling this lie step by step, and then I want to talk about one of the three greatest tools that any MLM or network marketing distributor can use to explode their business.
MLM LIE #4: "TO REALLY GROW YOUR BUSINESS, HAND OUT BUSINESS CARDS, FLYERS, BROCHURES, AND TALK TO EVERYONE YOU MEET ABOUT YOUR BUSINESS."
Look, we've all been there: we're sitting at a coffe shop, or we are at the mall, or out shopping, and then...we see them.
The Networkers.
They are handing out their card to everyone that walks by. Or they're jumping in on other people's conversations, explaining how they can show you the way to financial independence. Maybe they will even quote some guru on how they have the opportunity of a lifetime. They are just so excited about their opportunity that they're about to explode, and they want you to join them on their journey to millionaire-land.
Whew. Sounds tiring, right? So how do I know this scenario so well?
Because I used to do this type of crazy stuff!
Look, I'm not proud of it. I recall vividly spending Saturday mornings doing these silly types of "prospecting" trips to try and find people to join my business. I was only doing what I was told to do by my upline, and it absolutely sucked.
Not only was it embarrassing, but it didn't work. I stayed broke, and on top of that, I felt like a vulture, circling the sea of potential business builders. It wasn't that I was wanting to mislead people, I was just taught by my upline that "you never know who your next big business builder will be", and I was taught that everyone was a potential client.
It's not true.
Finally, I woke up. I figured some things out. I figured out how to find my target market. Then I figured out how to improve my skill set.
Ask yourself this question: would Bill Gates, or Donald Trump, or Richard Branson try to grow their businesses by bugging people at a coffee shop and consider that a marketing strategy? Does Microsoft employ people to harass customers looking for the opportunity to invest in Microsoft stock?
No. Of course not.
Here is what they do: they develop the right message, and put that message in front of the right audience. They have commercials, billboards, online banners, ads, newspaper and radio advertisements. They buy up space on stadium walls, they endorse NASCAR races, they put their names on blimps. They get the message out to the masses, not just their family members.
I know that the average networker can't afford to advertise during the Superbowl. So what do we do? What can we do? How can we compete in places that we can't afford to compete in?
We don't. We compete in places that we can afford to compete in.
There are three main tools of mastery that any MLM or network marketing distributor can use, right from home, to explode their businesses. I'm going to talk about the cheapest of these three tools right now. I'll discuss the other tools in later posts.
TOOL # 1 - The Telephone.
Mastery of the telephone, and mastery of spoken word communication over the telephone, is absolutely essential to building a colossal downline.
Why?
Well, first off, the phone is DIRT CHEAP. For many people, cheap is good. I like cheap. VOIP lines have made the phone laughably affordable. I pay $25 a month for unlimited long distance.
Second, the phone offers everyone a fair chance. If I were selling hamburgers, and I put my little hamburger cart next to McDonald's, I would probably be out of business in a hurry. McDonald's is a name that people trust. I might have better tasting hamburgers, but the power of the McDonald's brand is gonna whup me good.
But if McDonald's called you on the telephone, and I called you on the telephone, NOW it's game time. Because on the phone, the difference between getting business and losing business depends upon the person using the phone. In other words, I have as good a chance as McDonald's of getting your business if we're using a telephone.
The phone levels the playing field. It gives anyone the chance to put a "mini-commercial" in front of a prospect. On top of that, I can sit at home in my bath robe and contact more people in a single morning than most networkers can all week trying to go out and talk to people face to face, person to person.
The phone gives you leverage. And it is amazingly powerful.
Finally, one last thought. Many people today worry about the "Do Not Call" list. The DNC list is a list of people that have asked not to be contacted via the telephone.
This list has been around for over 3 years. Do you know how many people are on that list?
52 Million. That's it.
3 years, and only 52 million out of 300 MILLION consumers have asked not to be contacted. In my mind, that means that 248 million people have actually raised their hands and asked TO BE CALLED. Consumer psychology is an interesting subject, but we can talk more about that later.
